Joe Pulizzi, founder of Content Marketing Institute, returns to the library to discuss his latest book, Killing Marketing. In Killing Marketing, Pulizzi reveals the next level of breakthrough success - transforming your marketing strategy into a standalone profit center. Killing Marketing rewrites the rules of marketing and enables you to make the kind of transition that turns average companies into industry legends.
Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council and is the author of five books, including his latest, Killing Marketing, published in September 2017.
The Entrepreneurship Series is sponsored by the Burton D. Morgan Foundation. Copies of the book will be available for purchase and signing courtesy of the Learned Owl Book Shop. Register for this free program online at hudsonlibrary.org or call 330.653.6658 x1010.